June 1, 2022 launched a new era in the history of KWCL as the longtime flagship station of the Delta became part of the Delta’s premiere brand in family entertainment, Holland Entertainment.

Under its new management, KWCL’s mission is to provide the Ark-La-Miss Delta with the same excellence in entertainment that Holland Entertainment has been known for in the motion picture exhibition industry for year’s while promoting all of the great things that make the Delta Region the best place to visit and reside.

KWCL was founded in 1958 by the late Donald Fiske aired for the first time on August 15th of that year at.

The station was sold February 1st, 1973 to the Robinson family who operated the station until 2022.

Now known as MIX 96.7, KWCL provides the Delta with Today’s Best Music and Yesterday’s Favorites with its Hot Adult Contemporary along with local, state and national news and the best High School Sports Coverage in the Region.

This is our coverage area in the Ark-La-Miss region. Visit our Contact Us page for more information.

Contact us at 318-428-9670 to find out how we can help grow your business.

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